Communications and Marketing
 
 
 
 
 
 
 
 
Advertising Awards

2009-2010 Awards

2010 SUNY/CUAD Awards for Excellence
(June 2010)

  • Judges Citation – Institutional Relations (individual publication)/2008-09 Report to the Community

25th Annual Admissions Marketing Awards
(Spring 2010 – 10,000-19,999 students)

  • Gold Award for Catalog/Career Directions
  • Merit Award for Annual Report/Report to the Community
  • Merit Award for Total Recruitment package/Admissions Materials

2008-2009 Awards

2009 SUNY/CUAD Awards for Excellence
(June 2009)

  • Best of Category – Magapapers (four color)/Career Directions
  • Best of Category – Course Listings/Fall 2008 Bulletin

24th Annual Admissions Marketing Awards
(Spring 2009 – 10,000-19,999 students)

  • Gold Award for Class Schedules/Career Directions

2008 American Marketing Association/NY Capital Region Chapter

  • Finalist – Brand Image Advertising

2007-2008 Awards

2008 SUNY/CUAD Awards for Excellence
(June 2008)

  • Best of Category – Fundraising Publications, president’s/annual reports (2006-07 Report to the Community)
  • Judges' Citation – Alumni Programs (July 2007 ValleyCats event)
  • Judges' Citation – Newsletters, four-color (Valley View)
  • Judges' Citation – Visual Design in Print, specialty pieces (Mastrangelo Second Chance Scholarship book)

23rd Annual Admissions Marketing Awards
(Spring 2008 – 10,000-19,999 students)

  • Gold Award for Total Recruitment Package/Admissions Collateral
  • Gold Award for Television Advertising/Alumni Series

2006-2007 Awards

2007 SUNY/CUAD Awards for Excellence
(June 2007)

  • Judges' Citation – Fundraising Publications, packages (Employee Annual Fund Campaign)
  • Judges' Citation – Magapapers, four-color (Career Directions)
  • Judges' Citation – Web sites, student recruitment

22nd Annual Admissions Marketing Awards
(February 2007 – 10,000-19,999 students)

  • Gold Award for Television Advertising/single ad (Home Study)

2005-2006 Awards

2006 SUNY/CUAD Awards for Excellence
(June 2006)

  • Best of Category - Development (President's Circle)
  • Judges' Citation - Individual Photography (Anthony Salamone)
  • Judges' Citation - Specialty Pieces (The Lore Book)

21st Annual Admissions Marketing Awards
(February 2006 – 10,000-19,999 students)

  • Gold Award for Newspaper Advertising/Insert (Evening Course Bulletin)
  • Silver Award for Newspaper Advertising/Series (Smart Sheets/Ads)
  • Silver Award for Radio Advertising/Single Ad ("Reality")
  • Silver Award for Radio Advertising/Series ("Reality"/"Mama")
  • Silver Award for Total Advertising Campaign
  • Silver Award Newsletter (Fall ValleyView)
  • Merit Award for Outdoor Transit/Billboard
  • Merit Award for Web Site
  • Merit Award for Search Piece

2004-2005 Awards

2005 SUNY/CUAD Awards for Excellence
(June 2005)

  • Best of Category – Development (employee campaign)
  • Best of Category – Newsletter, four-color (Valley View)
  • Judges' Citation – Advertising/Television (First Day at College)
  • Judges' Citation – Individual Photography (Anthony Salamone)
  • Judges' Citation – Student Recruitment Publications (course bulletin)

32nd Annual NORI Awards of the Albany Ad Club
(May 2005)

  • Radio Single Spot (The Cisco Kid)

20th Annual Admissions Marketing Awards
(February 2005 – 10,000-19,999 students)

  • Best of Show – Total Advertising Campaign (Directions For Life "exhibited the highest production standards, creativity and professionalism. [It] captured the attention and admiration of our panel of judges.")
  • Gold Award for Total Advertising Campaign (Directions For Life) – Third Year In A Row!
  • Gold Award for Radio Advertising/Single Ad (Andre & Tiff)
  • Gold Award for Radio Advertising/Campaign (Lemonade, Meeting Dad)
  • Bronze Award for Radio Advertising/Single Ad (Cisco Kid)
  • Bronze Award for Newsletter (Valley View)
  • Merit Awards for Newspaper Ad (Welcome Home Alumni); Magazine Ad (Smart Sheet); Outdoor (Find Your Fortune); Viewbook, and TV (First Day at College)

2005 Silver Microphone Awards
(November 2005)

  • Best Commercial Campaign (Fo'Shizzle/Meeting Dad/Lemonade/Cisco Kid) - National Prize
  • National Finalist (four times) Best Copywriting
  • National Finalist (two times) Best Single Spot
  • National Finalist (two times) Best Use of Humor

Eighth Annual CASE* District II Accolades – Alumni, Communications & Philanthropy Awards
(December 2005)

  • Bronze Award for Student Handbook (Student Recruitment Individual Publications)

2003-2004 Awards

2004 SUNY/CUAD Awards for Excellence
(June 2004)

  • Best of Category - Advertising/Individual (Lottery)
  • Best of Category - Advertising/Outdoor (Lottery and Tech Valley)
  • Best of Category - Advertising/Total Program (Directions for Life)
  • Judges' Citation - Advertising/Radio (Lottery, Air Guitar and Hollywood)
  • Judges' Citation Award - Advertising/Total Program (Celebrating 50 Years)
  • Judges' Citation Award - Fund-Raising Publications/President's/Annual Reports (2002-2003 Foundation Annual Report)
  • Judges' Citation Award - World Wide Web/Web site/entire site (redesign)

2004 Silver Microphone Awards
(November 2004)

  • Best in Category Radio Campaign (Air Guitar/Hollywood/Lottery) - only national prize in NYS
  • Runner Up/2nd Place Best Copywriting Radio Campaign
  • National Finalist Best Copywriting Radio Single Spot (Air Guitar)
  • National Finalist Best Use of Humor Radio Campaign

31st Annual NORI Awards of the Albany Ad Club
(May 2004)

  • Print Ad (Own the Sports Car)
  • Radio Campaign (Air Guitar, Hollywood, Lottery)
  • Radio Single Spot (Air Guitar)

Seventh Annual CASE* District II Accolades – Alumni, Communications & Philanthropy Awards
(December 2004)

  • Gold Award for Valley View (magazines – community colleges, 4-color)

19th Annual Admissions Marketing Awards
(February 2004 - 10,000 - 19,999 students)

  • Gold Award for Total Advertising Campaign (Celebrating 50 Years of Opening Minds and Doors)
  • Gold Award for Newspaper Advertising/Insert (Celebrating 50 for 50)
  • Gold Award for Radio Advertising/Single Ad (Air Guitar)
  • Gold Award for Outdoor Transit/Billboard (In Case You Don't Win the Lottery)
  • Silver Award for Radio Advertising/Series (Air Guitar, Hollywood, Big Spender)

2002-2003 Awards

2003 SUNY/CUAD Awards for Excellence
(June 2003)

  • Best of Category - Total Advertising Program
  • Best of Category -- Radio
  • Best of Category -- Visual Design in Print (specialty piece)
    --Teaching Gallery exhibition postcards (fall 2002)
  • Judges' Citation Award - Individual Advertising
  • Judges' Citation Award - Visual Design in Print (single page publication)
    -- Alive! Cultural Affairs calendar (fall 2002)
  • Judges' Citation Award - Visual Design in Print (poster)
    -- Teaching Gallery exhibitions poster, September 2002 - May 2003
  • Judges' Citation Award - (one- to three-color newsletter)
    -- This Way, quarterly newsletter

30th Annual NORI Awards of the Albany Ad Club
(May 2003)

  • Billboard campaign (Directions campaign)

18th Annual Admissions Marketing Awards
(February 2003 - 10,000-19,999 students)

  • Gold Award for Total Advertising Campaign
  • Gold Award for Newspaper Advertising/Insert
  • Bronze Award for Outdoor Billboard
  • Bronze Award for Radio Advertising Series
  • Merit Award for Television Single Spot

Sixth Annual CASE* District II Accolades - Alumni, Communications and Philanthropy Awards
(December 2003)

  • Gold Award for Special Events/Yearlong (50th Anniversary Celebration)

*Council for Advancement and Support of Education