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Hudson Valley Community College Offering Digital Marketing Degree Next Fall

CONTACT: Deborah Renfrew (518) 629-7180,
FOR RELEASE: Immediate, Thursday, Dec. 18, 2014

Hudson Valley Community College will offer a new Associate in Applied Science degree in Digital Marketing beginning in fall 2015. The program can be completed through full- or part-time study during the day or entirely online. Classes are also offered in the evening.

Offered through the college’s Accounting, Entrepreneurship and Marketing Department, the 62-credit degree program is designed for students interested in online, digital and social media marketing or advertising, Web design, digital content management and Web analytics.

The program prepares graduates for employment or to transfer to four-year colleges and universities to further their education. Its students gain knowledge in the core areas of digital marketing and business and learn to use technology in the marketing and business environment.

Coursework includes Web Page Design and Management, Information Design and Applied Digital Media, Principles of Marketing, Advertising, Digital Marketing, Sales Management, Marketing Management and Strategy, Business Ethics and more. An internship providing experiential learning may also fulfill degree requirements. Emphasis is placed on developing critical thinking skills, effective written and oral communications skills, and on understanding ethical marketing and business decisions.

For more information, contact the Accounting, Entrepreneurship and Marketing Department at (518) 629-7148 or Admissions at (518) 629-7309; or on campus in the Guenther Enrollment Services Center, Room 223.

Founded in 1953, Hudson Valley Community College offers more than 75 associate degree and certificate programs in four schools: Business; Engineering and Industrial Technologies; Health Sciences; and Liberal Arts and Sciences; and an Educational Opportunity Center for academic and career training. One of 30 community colleges in the State University of New York system, it has an enrollment of more than 12,000 students, and is known as a leader in distance learning initiatives and workforce training. Hudson Valley has more than 75,000 alumni.