College Catalog
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Academic Programs - School of Business
Business - Marketing
Associate in Applied Science
HEGIS #5004
Chairperson: James J. Williams
Brahan Hall, Room 220, (518) 629-7148

The Marketing program is offered to students who seek to obtain an entry-level position in areas such as marketing, management, and sales. Students planning to establish and operate a small business may enter this program as well. Additionally, some students may transfer to four-year colleges and universities to further their education. Students complete core required courses that also are appropriate for other programs in the School of Business, and they complete foundation courses in marketing, advertising, management, and communications.

Full-time students who wish to complete this program in exactly four terms of study must successfully complete five courses each term. Degree requirements can be completed through either full- or part-time study through day, evening, and online offerings.

The Entrepreneurship option in the Business-Marketing program prepares students for new business start-up in keeping with industry demands and expanding interest in degree programs at many colleges and universities. Entrepreneurship is seen as an ideal way to create one's own job security and success for the business professional and our nation in general through innovation and job creation. *The Entrepreneurship option has been deactivated effective Fall 2013 and as such, applications are no longer being accepted.

The Retailing option in the Business-Marketing program prepares students for employment in retailing, the second largest industry in the United States that also offers many opportunities in the Capital Region. This option was developed in response to students who wanted specialization in retail management, including students who want to run their own businesses.

Most career-level positions in the retail industry such as management, merchandising, and buying are easier to attain with a college degree. The industry is actively seeking candidates with strong business backgrounds. The Retailing option curriculum provides students with a solid business and marketing background through required courses such as Legal and Ethical Environment, Advertising, and Financial Accounting.

PROGRAM ENTRANCE REQUIREMENTS
Courses Notes High School Average
Math I, Algebra or 1 unit of equivalent academic math (70 or above in the course)   70+

The estimated cost of books for the student enrolled in the first full-time term in courses ACTG 110, BADM 110, BADM 120 or BADM 221, ECON 100, ENGL 101 and FORM 104 would be approximately $815.

Business - Marketing
MAJOR REQUIREMENTS*
 

Course No.

Title

Credit Hrs.

FORM 104** College Forum (1)
CORE REQUIREMENTS  
ACTG 110 Financial Accounting 4
BADM 110 Legal & Ethical Environment of Business I 3
BADM 111 Legal & Ethical Environment of Business II 3
______ BADM 120 Bus. Mathematics or 3–4
BADM 221 Quantitative Bus. Applications
BADM 200 Business Communications 3
BADM 220 Statistics 4
ECON 100 Principles of Macroeconomics 3
ECON 101 Principles of Microeconomics 3
ENGL 101 English Composition I 3
SPECIALIZATION COURSES  
BADM 207 Organization and Management 3
MKTG 120 Principles of Marketing 3
MKTG 200 Advertising 3
PROGRAM ELECTIVES  
______ (1) Business Electives 6-9
______ (2) Accounting Elective 3-4
______ Computer Elective 3–4
______ (3) English Elective 3
______ (4) Liberal Arts and Sciences Electives 9
  Total Credits Required 62–68

*or specific course equivalents as approved by the department chairperson.
**Required of first-time, full-time students. May be waived at department chairperson's discretion.

(1) Business Electives – Recommended Courses – BADM 100 or any MKTG course.

(2) Accounting Elective – Recommended Courses – ACTG 111, ACTG 200.

(3) English Elective – Recommended Courses – ENGL 102, ENGL 104, ENGL 125.

(4) Liberal Arts and Sciences Electives. Any course listed as a Liberal Arts and Science course.

 

This option has been deactivated effective Fall 2013 and as such, applications are no longer being accepted.
ENTREPRENEURSHIP OPTION
MAJOR REQUIREMENTS*

Course No.

Title

Credit Hrs.

FORM 104** College Forum (1)
CORE REQUIREMENTS  
ACTG 110 Financial Accounting 4
BADM 110 Legal & Ethical Environment of Business I 3
BADM 111 Legal & Ethical Environment of Business II 3
________ BADM 120 Business Mathematics or 3-4
BADM 221 Quantitative Business Applications
BADM 200 Business Communications 3
BADM 220 Statistics 4
ECON 100 Principles of Macroeconomics 3
ECON 101 Principles of Microeconomics 3
ENGL 101 English Composition I 3
SPECIALIZATION COURSES  
BADM 207 Organization and Management 3
BADM 208 Organizational Leadership 3
MKTG 120 Principles of Marketing 3
MKTG 200 Advertising 3
MKTG 214 Sales Management 3
MKTG 216 Small Business Management 3
PROGRAM ELECTIVES
________ (1) Accounting Elective 3-4
________ Computer Elective 3-4
________ (2) English Elective 3
________ Liberal Arts Electives 9
  Total Credits Required 65-69

*or specific course equivalents as approved by the department chairperson.
**Required of first-time, full-time students. May be waived at department chairperson's discretion.

(1) Business Electives - Recommended Courses - BADM 100 or any MKTG course.

(2) Accounting Elective - Recommended Courses - ACTG 111, ACTG 200.

(3) English Elective - Recommended Courses - ENGL 102, ENGL 104, ENGL 125.

 

 

Retailing option
MAJOR REQUIREMENTS*

Course No.

Title

Credit Hrs.

FORM 104** College Forum (1)
CORE REQUIREMENTS  
ACTG 110 Financial Accounting 4
BADM 110 Legal & Ethical Environment of Business I 3
BADM 111 Legal & Ethical Environment of Business II 3
________ BADM 120 Business Mathematics or 3-4
BADM 221 Quantitative Business Applications
BADM 200 Business Communications 3
BADM 220 Statistics 4
ECON 100 Principles of Macroeconomics 3
ECON 101 Principles of Microeconomics 3
ENGL 101 English Composition I 3
SPECIALIZATION COURSES  
BADM 207 Organization and Management 3
MKTG 120 Principles of Marketing 3
MKTG 200 Advertising 3
MKTG 214 Sales Management 3
MKTG 216 Small Business Management 3
MKTG 218 Retail Management 3
PROGRAM ELECTIVES
________ (1) Accounting Elective 3-4
________ Computer Elective (CMPT 101 preferred) 3-4
________ (2) English Elective 3
________ Liberal Arts Electives 9
  Total Credits Required 65-68

*or specific course equivalents as approved by the department chairperson.
**Required of first-time, full-time students. May be waived at department chairperson's discretion.

(1) Accounting Elective – Recommended Courses – ACTG 111, ACTG 200.

(2) English Elective – Recommended Courses – ENGL 102, ENGL 104, ENGL 125.