MKTG 200 Advertising |
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Hudson Valley Community College Troy, New York COURSE SYLLABUS Course Title: Advertising Course Number: MKTG 200 Instructor: Paul M. Adams Prerequisites: None Email: adamspau@hvcc.edu Semester Office Hours: By appointment. I will make a point to check email regularly and will be very responsive.
Text(s): Advertising and
Integrated Brand Promotion, 3rd Edition, by Thomas C. O’Guinn, Chris T. Allen, Richard J. Semenik ISBN #
0-324-11380-3, Thomas Southwestern (Required) Date Prepared: November 2004 Prepared By: Paul M. Adams Course Overview Businesses exist to make a profit. That profit is
generated by the firm’s sales. A large part of generating sales comes from
the Marketing department. The four main objectives of marketing are: Product,
Price, Place and Promotion. In this course we will drill down into the
Promotion component of marketing and help determine how we can help drive the
company’s sales. This course will not only touch upon advertising as a way to
drive company sales but also look at other promotion activities that can
drive a company’s sales. Grade Evaluation: Homework 50% Final Project 25% Class Participation 25%
Homework – There will be homework assignments assigned at various weeks throughout the course. These assignments are designed for the student to think independently through a topic in marketing. Final Project – Each student will be responsible for creating an integrated promotion. A full plan will be submitted based on topics learned in the course. Class Participation - Learning takes place when the exchange of ideas flows freely. I put a high emphasis on class participation to develop students' communication and interaction skills. Class attendance is definitely important and participation in the class discussion will show command of a particular topic. Group projects within class will be performed and it is expected that all students will participate throughout the semester. References: Some Web Sites that will prove useful for this class and beyond:
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